SOPHIE MATTHEWS
SOPHIE MATTHEWS
BRAND MARKETING
DESIGN & DELIVERY OF GLOBAL MARKETING STRATEGY THROUGH MULTICHANNEL CAMPAIGNS INCLUDING print, online & OOH advertising campaigns,
DIGITAL MARKETING PROJECTS,
EVENTS & advertorials
COMMUNICATION & PR
CREATION & EXECUTION OF
PR & COMMUNICATION STRATEGIES THROUGH INTERNATIONAL FASHION SHOWS, GUERILLA MARKETING PROJECTS, CONSUMER EVENTS,
PRESS LAUNCHES,
EXHIBITIONS & TRADE FAIRS
CREATIVE DIRECTION
CONCEPTION, DESIGN & DIRECTION OF INTERNATIONAL RETAIL MARKETING
PROJECTS & CREATIVE CONSUMER DRIVEN INITIATIVES TO SUSTAIN
BRAND DESIRABILITY, IMPACT
BRAND AWARENESS AND
INCREASE SELL-THROUGH
M: 07802 820 229 E: SOPHIEMATTHEWS@ME.COM
STRATEGIC BRAND MARKETER WITH EXTENSIVE INTERNATIONAL EXPERIENCE IN
multichannel MARKETING, CREATIVE DIRECTION & COMMUNICATION FOR
internationally recognised projects in fashion, media, the arts & retail